Having the task to start writing blogs for your business sounds intimidating. But it shouldn’t be. Blogging is your way of showing off your skills and tricks in your specific field through sharing your knowledge. It is also great for SEO (search engine optimisation) and for giving even existing clients a better idea of exactly what you can offer. Here are some guidelines to get you started:
If it gets asked frequently, it is worth writing about in depth. Type a few key subjects you want to write about and work from there. After you finished typing a post, only then go back and check spelling, grammar, etc. This will keep your line of thought without ‘disturbances’. After giving a brief explanation to someone telephonically or via email, you can always refer to the post for them to read further. It is probably also a question people will search for online to eventually find you.
If you are not running a current news website, don’t post about it if it is not linked to your line of business in one way or another. People are bombarded with daily happenings, don’t make it any worse and eventually lead to them unfollowing you.